Patronage is not just about preservation. A cheque, a plaque, a surname on a museum wing. These are transactions. But real patronage is about ideas.
The Medici were not paying for Michelangelo's marble. They were investing in Renaissance humanism. Peggy Guggenheim didn't just collect Surrealist canvases. She backed artistic revolution. Great patrons have always understood that cultural shifts need more than funding. They need belief.
"Great patrons have always understood that cultural shifts need more than funding. They need belief."— Priya Carmichael-Jack (nee Kumari)
, ESG Consultancy - Defense Litigation - FundraisingToday's philanthropists face the same choice. Support the object - the building, the programme, the immediate need - or invest in the idea that drives lasting change. The former preserves; the latter transforms.
This is why strategic philanthropy matters. It's not about the size of the gift, but the depth of understanding behind it. When we fund ideas, we fund the future.